Professional Web Design & Media for Golf Courses
Your Course, the way you see it.
Most golf websites look like a placeholder for the real property. We build the websites, drone film, photography, and AI tools that finally do the conditioning, the routing, and the hospitality justice — without paying the aggregator skim.
30 min · No pitch
2006
Building since
100+
Sites shipped
$0
AGGREGATOR SKIM
24/7
AI CONCIERGE
Trusted across Ontario Quebec BC Alberta Atlantic Canada
+ resorts in Muskoka, Cape Breton & the Okanagan
Sound familiar?
Your website is costing you more than just empty fairways.
If you're a Canadian course operator with quality conditioning and your tee sheet still depends on aggregator inventory, the website you paid $8K for is the reason. Here's what it's actually doing:
01.
Bleeding yield to Golf Now.
Every booking that comes through an aggregator costs you 15–25% off the green fee. Your most valuable inventory — peak weekend tee times — is the easiest to discount and the hardest to recover.
02.
Invisible to LLM search.
Players are asking ChatGPT, Perplexity, and Gemini for course recommendations. Your competitors are showing up in those answers. You're not — and you don't even know it's happening.
03.
Looks like every other course.
Stock images of generic greens. Same WordPress template the agency next door used. Nothing tells a destination golfer why your property earns the round and the round-trip flight.
04.
Closed when players are searching.
Pro shop closes at 7. Players plan rounds at 10pm. Inquiries hit an empty inbox until morning, by which time they've booked elsewhere. No AI Concierge, no recovery.
★ Reality check
It's not your fault.
But it is time
for a change.
For two decades, golf properties have been told a "professional website" and a Golf Now feed are enough.
The whole agency industry was built to keep you renting players from aggregators instead of owning them. We're not that agency.
What we build
Three working systems.
One filled tee sheet.
We don't sell services à la carte. We build the system. Production, web, and AI working together — every dollar of your marketing budget aimed at the same target: more rounds, higher yield, less aggregator skim.
System 01
The course in pixels.
The visual asset layer. Drone film that shows your routing the way a player walks it. Hero photography that does justice to your conditioning. Brand creative that makes premium feel premium. The work that earns the second look.
INCLUDES
System 02
The working website.
A custom WordPress build engineered to convert traffic into rounds. Direct booking integration so the tee sheet stays yours. E-commerce for pro shop and gift cards. Local SEO that puts you above Golf Now in your own region. Fast, mobile-first, conversion-tuned.
INCLUDES
System 03
The AI layer.
The differentiator nobody else in golf agency space has built. AI Concierge that answers tee time and conditions questions 24/7. AI Search optimization so you surface in ChatGPT and Perplexity. Persona modeling. Orbit content automation. The infrastructure of the next decade.
INCLUDES
★ The AI Layer · Closer Look
The tools your competitors don'thave yet.
Most golf agencies are still selling 2018 SEO playbooks. We're building the AI infrastructure that answers tee-time questions while your pro shop sleeps, surfaces your course in ChatGPT recommendations, and turns high-value group inquiries into booked revenue. Built and trained in-house. Deployed on your domain.
Concierge
Embedded AI Assistant · 24/7
The chatbot trained specifically on your property. Answers tee time, rates, course conditions, dress code, dining hours, group inquiries. Captures inbound leads when the pro shop is closed. Hands off to your team for anything that needs a human.
AI Search
LLM Visibility Engineering
When a destination golfer asks ChatGPT "best public courses near Toronto," your property either appears in the answer or it doesn't. We engineer the structured data, schema, and citation footprint that gets you surfaced by Claude, GPT, Gemini, and Perplexity.
Caddie
Tee Sheet Intelligence
Your tee sheet is perishable inventory. Caddie watches fill rates in real-time, forecasts demand against weather and history, and recommends pricing or twilight outreach to fill the gaps. Acts within guardrails you set — never over your pricing floor, never on member times.
Outing
Group & Event Inquiry Qualifier
A single corporate outing is 80+ rounds, carts, and F&B in one booking. Outing handles inbound group inquiries end-to-end — qualifies date, size, and budget, checks availability, drafts the proposal in your voice. Your event coordinator only sees leads that are real.
What we've shipped
The Work.
The Numbers.
Twenty years of work for Canadian golf properties — from public daily-fee operations to private clubs to destination resorts. The kind of results that show up on the tee sheet, not just in the dashboard.
+38%
Direct booking lift in first 90 days
"Our website was the bottleneck and we didn't know it. New build went live in May, peak summer was the strongest tee sheet we've ever had. The AI Concierge alone closes inquiries we used to lose overnight."
$220K
Group / corporate revenue from one new flow
"Before GCM, group inquiries went into a generic contact form and got missed for days. Now they hit our events team's desk in real time, sorted by group size and date. Closed three corporate outings in our first month."
#1
Google & ChatGPT for "best Muskoka courses"
"They got us ranking on regular Google AND surfacing in AI search results. I didn't even know that was possible. We're showing up in conversations with players who haven't typed our name yet."
★ Sister brand · Editorial
Golf & Resorts
Canada's editorial directory of vetted golf courses & resorts.
8
Award
categories
100%
Editorial
independence
2026
Inaugural
year
We didn't just learn how courses convert.We built the publication that defines the standard.
GCM is the production division behind Golf & Resorts — the new editorial directory and awards program for Canadian golf. Editorial reviews, AI Concierge tooling, member promotions, the awards medal: we built all of it.
Which means when we build for your course, we're not guessing what works. We're applying what we've seen work at the publication level. Your competitors are hiring web agencies that "do golf." We are golf media — built by people who play, score, and publish the standard.
★ The competitive moat
Other agencies sell SEO. We define the editorial standard that ranks the field.
What you walk away with
everyting in your call
Free Strategy Call.
— ON THE FIRST CONVERSATION. NO PITCH.
Full course audit
Live teardown of your site, mobile experience, booking flow, and SEO posture.
$1,500
Local competitor map
Who's beating you in your region — exactly what they're doing and how to leapfrog.
$1,000
AI Search visibility scan
Where you currently surface (or don't) in ChatGPT, Perplexity, Gemini, and Google AI Overviews.
$2,400
90-day action plan
Written, prioritized — exactly what to fix in what order. Yours to keep, regardless.
Priceless
Your investment
Live teardown of your site, mobile experience, booking flow, and SEO posture.
$0
Total value: $4,500 · Your investment: $0
Qualify yourself
who this is for.
and who it isn't.
You operate a public, semi-private, private, or resort property and care about long-term yield.
You're tired of giving Golf Now or Supreme Golf a cut of your peak inventory.
Your conditioning is real and you want a website that actually represents it.
You can commit to a 6-month system, not a 6-week patch.
You want a $1,500 site to "test the waters."
You're committed to maximum aggregator volume regardless of yield.
You want overnight rankings without the editorial work behind them.
You're not willing to be selective about which players you attract.
You've been burned before — we get it
The questions
operators are
actually asking.
"How are you different from the agency that built our last site?"
We're a golf agency company that also builds. We didn't learn this work on retail or restaurant accounts. We built Golf & Resorts — Canada's editorial directory and awards program — which means we're applying what works at the publication level to your property. Plus a 90-day performance guarantee in writing.
"What does this actually cost?"
Web builds typically run $12K–$45K depending on scope. Photo and video production days are $4K–$8K each. The full Stack 01 + 02 + 03 system for an 18-hole property usually lands $25K–$60K all-in. The first call is free and the action plan is yours regardless. If you're already spending $3K+/month on aggregator skim, you're paying for an agency anyway — just one that doesn't work for you.
"What if AI Search just disappears or changes?"
Fair concern. Our AI Search work is built on durable foundations — schema, structured content, citations, brand authority — that have always mattered for search and will continue to. The LLM-specific layer is a multiplier on top of that. If LLM search disappears tomorrow, your underlying SEO is still better than it was. The downside is bounded. The upside is uncapped.
"How long until we see results?"
Site live in 30–45 days. AI Concierge live within 7 days of site launch. First measurable booking lift typically inside 60. Full SEO & AI Search ramp by 90. Most properties hit their seasonal turning point in month 4.
"What if our pro shop staff can't handle the inbound?"
Good problem. Part of our process is making sure your operations can absorb the demand — including how to use AI Concierge to handle the routine 70% so your team focuses on the 30% that needs hospitality. Most properties end up doing fewer hours of admin, not more.
★ Our guarantee
No Pitch.
No Pressure
Or we pay you.
If at the end of your free 30-minute strategy call you don't feel you got at least 10x value
from the time you invested, we'll send you a $100 Visa gift card on the spot. No quiz, no hoops, no fine print.
Just for showing up.
Stop being
invisible.
Start owning
the round.
Players are searching, asking ChatGPT, and planning rounds right now.
Either you show up — at the booking flow, in the AI answer, on the conditioning gallery —
or your competitor does. Pick one.
100% Free · No pitch · 30 minutes